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Life Is A Trip Out

Offer personalised travel plans that increase engagement & improve visitor experience by guiding people to venues and events the smart way

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Your Visitors, Your Rules

Extend your organisations' value proposition with tailored travel

The ‘You. Smart. Thing.’ travel assistant helps visitors plan their trip, exceeding expectations with compelling messaging that surprises, delights and drives sales of value-added services whilst minimising travel-based queries.



Organisations can connect products and services to You. Smart. Thing., generating granular event-based data, which can be processed and made accessible according to specific user preferences.



Our ‘personal assistant’ applications securely combine customer data with product, service and environmental data, empowering individuals to decide how and when their data is used, and by whom.



Product, service and individual usage data are then cross-referenced and processed triggering rational actions, automated processes or personalised suggestions, acting just like the human brain.

A Gesture of Goodwill

Creative routes to environmental sustainability

Art Can Be Rubbish Too aims to encourage recycling, civic pride, and asks us to look again at our own relationship to waste. 

Throughout August 2021, Warwickshire-based artist Rob Hamp travelled to the following locations to collect litter and sand that will inform the work: Skegness (2nd August), Great Yarmouth (4th August)Weston-Super-Mare (9th August), Blackpool (11th August), St Ives (17th & 18th August), Margate (23rd August), Folkestone (25th August).

Back in Coventry, Rob is hosting collaborative and performative sorting sessions, where the waste materials are sifted through, documented, elevated into temporary micro-artworks before being responsibly disposed of. The final artwork will be presented at the Old Grammar School in Coventry from October 2021 to January 2022.

Media Coverage & Enquiries

Please share and help with media coverage if you can

16/08/21 – ‘You. Smart. Thing.’ Informs An Artistic Route To Environmental Sustainability

21/07/21 – Announcements And Invitations: Art Can Be Rubbish Too

For Coventry Biennial please contact:
For Electric Zoo please contact:
For Coventry City of Culture Trust please contact:
For ‘You. Smart. Thing. please contact:

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Social Channels

Art can be rubbish on social media too #LitterRally

Art Can Be Rubbish Too




Meet Rob en-route map

Check Out Rob’s Routes

Click the map pins to discover Rob's routes and what happened at each stop!

Coventry to Folkestone

400 miles (toll road) 25thAugust (Wednesday)


Coventry to Margate

400 miles (toll road) 23rd (Monday)


Coventry to St.Ives

580 miles (2 day trip) 17th (pm) 18th (Wednesday)


Coventry to Blackpool

300 miles 11th August (Wednesday) Youth Group participation


Coventry to Weston Super Mare

260 miles 9th August (Monday) Youth Group participation


Coventry to Great Yarmouth

340 miles 4th August (Wednesday) Youth Group participation


Coventry to Skegness

260 miles 2nd August (Monday) Youth Group participation


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Art is rubbish


For the foreseeable future, art can be rubbish too#LitterRally


Artist Rob Hamp and collaborators invite you to engage with an electric vehicle odyssey from the UK’s City of Culture 2021 to Britain’s coastal hotspots, informing the narrative for a new environmental artwork.


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Get Discovered

Life Is A Trip Out

Offer personalised travel plans that increase engagement & improve visitor experience by guiding people to venues and events the smart way

Book a demo

EV Assist Survey

This quick survey is about how the prototype shown in the video below could improve your experience of journeys involving electric vehicles. Please complete the survey for your chance to win a £50 Amazon voucher

Visitor-centric Destination Management

Visitor-flow and experience management across all your touch-points

The easily embedded Travel Assistant plugin for websites or apps guides people to venues and events ‘the smart way’, improving bookings, customer experience, and repeat visits whilst minimising the overhead of managing travel-based queries.

Optimised By Venue

Example: Wembley Stadium Travel Assistant

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Covering The UK & Beyond

(We're working on ferries and flights)