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It’s Your Data

Adding Value By Mutual Consent

You’re clearly well connected. That said, we believe that you and your customers could be better connected.

A Sector Specific Approach

Harnessing a shared economy

Personal data is rarely peculiar to one vertical market or business sector.

The emerging personal information economy creates new opportunities for combined services that make sense of our data in increasingly more valuable ways. That’s why, building on academic research into identity governance, during 2015-18 You. Smart. Thing. secured over £4.2m in public and private sector investment to develop our proprietary cloud-based ‘consent matrix’ architecture.

Accessible from anywhere in the world via an Application Programming Interface (API), the You. Smart. Thing. consent matrix is a ‘constructive innovation’ that improves supply-chain integration and market penetration.

Strategic Partners

We proudly work with


Background & Executive Board

You. Smart. Thing. is a trading name of Enable iD Limited

Formed in 2014 as a subsidiary of Enable International, Enable iD (trading as You. Smart. Thing. since January 2019) is the newest addition to the DCS group of companies.

DCS is the UK’s largest distributor of health, beauty and household brands; P&G, Gillette, Unilever, Colgate, PZ Cussons, SC Johnson, L’Oreal and more. In 2000, founder Denys C. Shortt OBE set up Enable to build bespoke business process software. A service it now provides to over 60 market leading clients spanning B2B and B2C markets.


Denys C. Shortt OBE

Denys C. Shortt OBE


Chris Thompson

Chris Thompson

Chief Executive Officer

Andrew Butt

Andrew Butt

Chief Financial Officer

Andrew Steele

Andrew Steele

Chief Operating Officer

Powering Personalisation

Specialist service systems design, driven by informed consent

The value of personal data (across Europe alone) is forecast to exceed €1Tn annually by 2020. The World Economic Forum has classified it as “a new asset class”. Yet day-by-day we create, and ignore, mountains of untapped personal data.

You. Smart. Thing. enables people to recycle this digital waste, making consent-driven personalisation a unique selling point.


Make personalisation a USP