Executive Assistant at You. Smart. Thing.
From event operations to supporting innovation in visitor experience through travel demand management: my new role at ‘You. Smart. Thing.’ (YST)
A Bit About Myself
My Background in Event Management
In my previous role as a Senior Global Events Manager, I organised high-end boutique conferences internationally that brought together top digital leaders. This experience taught me how to craft unique, high-impact events while managing every aspect of event logistics. What I loved most about these events was the opportunity to create meaningful connections between industry leaders and deliver exceptional experiences.
What Inspires Me
I’m passionate about both traveling and dancing. Traveling lets me explore new cultures and find inspiration, while dancing keeps me creative and energised. Here I am, Strictly Come Dancing my way through life – adding a salsa step whenever I can, and bringing that energy to everything I do.
Why You Smart Thing?
Why I’m Excited to Contribute
I’m thrilled to bring my organisational skills, passion for creating seamless experiences, and team-oriented mindset into a new challenge. The innovative approach YST is taking to travel demand management is something I truly believe in. Our platform not only optimises visitor flows and enhances event experiences, but it also stretches across multiple sectors, including education, healthcare, local authorities, and more. The ability to streamline operations and reduce carbon footprints is exactly the kind of change I want to contribute to, as I’ve seen firsthand how crucial sustainability is in both travel and events.
My Role and What I’ll Be Doing
In my role, I’ll be providing vital administrative support to the leadership team, helping to ensure smooth operations. I’ll also be diving into the marketing side, contributing ideas and assisting in events and campaigns that highlight the real-world impact ‘You. Smart. Thing.’ is making. I’m particularly excited to help communicate how our solutions are making travel smarter and more sustainable.
Looking Ahead
I’m thrilled to be part of a team that is making a tangible impact, and I can’t wait to contribute to the success of ‘You. Smart. Thing.’ and help the company grow as we navigate new challenges and opportunities together.
