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We don’t want satisfactory, we want wow!

If you can deliver ‘wow’ in the fast-paced technology market, if your team treats every problem as a new opportunity, and if you can clearly demonstrate market-leading expertise, we’d love to hear from you!


MyJrny’ aims to incentivise disconnected service providers within the transport ecosystem to collaborate in the delivery of more integrated and enhanced end-to-end journeys for UK passengers. Our vision is for the cloud-based software and IoT sensor network is designed to connect an individual’s immediate travel requirements and behavioural habits to available services being offered by transport operating companies and providers of complementary services (e.g. food & beverage, accommodation etc.).

Innovation: MyJrny’s unique selling point is its innovative personal data management architecture, which allows the platform to define highly personalised, and thus more relevant travel guidance for users, whilst preserving the individual’s anonymity and right to privacy. Its second innovative feature is the revenue model, which enables service providers to generate income through affiliate commissions from recommended services, and from the exploitation of internet-connected assets, including outdoor signage, buildings and vehicles. The model establishes the technical framework and financial incentive for greater collaboration between transport operators whilst integrating services from other commercial sectors. Through its low cost of deployment and low-touch integration with legacy technologies, afforded by technological advancement and innovation, MyJrny constitutes an essential ‘shared-economy’ component for UK Government to deliver its vision of a smarter and more integrated transport systems infrastructure.

Regional Focus: The aim of the project is to validate the MyJrny model and its assumed benefits by conducting a live pilot across the CWLEP region, during 2018. The industrial research and development activity outlined is required to bring the current MyJrny initiative from proof-of-concept to a mature prototype, which has been validated in a live environment and is ready for commercialisation.

A Unique ‘Mobility-as-a-Service’ product: Enable iD plans to exploit MyJrny in the public, consumer and corporate enterprise markets through the creation of a new white-label ‘personal mobility account’ product, that will be offered to end-users through B2B channel partners in these respective target markets. We have letters of intent in this regard from Transport for West Midlands, Arriva UK Trains, Barclays Bank and Tata.

Our Requirements

We are looking for quotations for services covering system development and regional deployment and testing. An overview of our requirements are as follows:

System Development

We are looking for a software developer on a contract basis to develop the middleware functionality that is being specified.

Although it is not essential, you will preferably have experience with C#, the .NET Framework and Microsoft SQL Server. You may have had some exposure to key web technologies such as HTML, CSS and JavaScript.

We need to develop a mature front-end prototype interface to test and validate the service ‘in-market’. The project will deliver the front-end platform prototype, which by project end, has been validated in a real-world environment by means of a live pilot – i.e. progressing the current prototype to pre-launch phase.

Regional deployment and testing

As part of our regional deployment, we need to ensure that our solution is highly accessibility by users with a broad range of accessibility requirements. Digital Accessibility is crucial for ensuring that all the visitors to our platform are able to access it simply and easily. Improving accessibility and the digital experience will have a positive impact on the estimated 6.1 million UK internet users with accessibility needs and is critical to ensuring that our organisation is legally compliant and maximising access for all.

We require the successful bidder to provide:

  • Testing of web pages against WCAG 2.1/EN 301 549 accessibility guidelines.
  • A RAG risk rating on accessibility issues with supporting notes.
  • A report of accessibility issues, including notes for developers to assist with resolving any issues.
  • Review of the user experience for visitors using assistive technology including screen readers, alternative input methods, text-to-speech and customisation tools.
  • Production of a report detailing how the web pages tested conform to the accessibility guidelines including recommendations for remediating accessibility issues and improving the user experiences for assistive technology users.
  • Create website accessibility statements and accessibility help pages as required.

It is anticipated that the successful partner will provide resources to cover user acceptance testing, unit and system testing.

PHASE 1 – this phase requires specifications for the development of the MyJrny platform prototype to be authored. Key tasks completed within this period will include mapping available transport data APIs, defining typical user experience journey maps, and establishing rules for handling of personal data. Outputs will need to include reports specifying platform functionality requirements based on current customer travel patterns.

PHASE 2 – Comprises building a mature platform prototype enabled via the Phase 1 deliverables and the engagement of commercial stakeholders. Outputs include a pilot-ready MyJrny platform and demonstration app interface, and an engaged and educated user-base ready for pilot deployment.

The table below outlines the project phases this will need to be managed:

Phase Milestones (MS) & Stage Gates (SG) & Deliverables (D)
1. Research, Specification & Qualification MS1: Final Definition of Scope

D.1: Report on business intelligence/integration with partner services

D.2: Report on 200 customer journeys, via surveys

2. Platform Development & Pilot Preparation MS2: Delivery of Detailed Functional Specification;

SG1: Stage-gate completed

MS3: Technical Specification Complete

D.3: Plan on solution architecture

D.4: Single Logic Based Model

D.5: Error Report confirming Fit-for-Use

MS4: Platform Development Complete

SG2: Stage-gate completed

D.6: Platform Prototype TRL 7 delivered

D.7: Platform Demo App delivered

D.8: Report documenting User Acceptance Testing

3. Pilot Deployment & Administration MS5: Pilot Completed;

SG3: Stage-gate completed;

D.9: Business intelligence informs partner services

D.10: Revenue generated distributed

4. Evaluation & Next Steps D.11: Report on analysis of pilot data, e.g. regional transport trends

D.12: Report on 200 customer journey w/MyJrny via surveys

MS6: Project Evaluation Complete;

SG4: Stage-gate completed

D.17: Report on further exploitation of MyJrny

The plan’s execution will need to be overseen by an experienced, full-time, PRINCE2 certified Project Manager. Their main responsibilities include: (1) Coordinating the delivery of all project activities; (2) Establishing an effective communications plan; and (3) Serving as the project’s contact point for interfaces with the funding authority and other external stakeholders.

Our proven in-house management approach will be utilised to deliver the software development. We employ a stage-gate process for tracking the project’s progress from concept to final delivery. Stages are passed when specific technical and commercial metrics are satisfied and signed off by the funding authority.

In your quotation please explain the following:

  • Your Proposed Project Approach
  • Project timelines. Over what period of time would you propose to deliver the 4 phases described above.
  • Your Delivery Method & Proposed Service Level Agreement
  • Your relevant experience / track record
  • Your Price

Procurement Process

Please submit your quotations to us for development services and regional deployment and testing services.

Critically, your organisation must:

  • Hold recognised information security and quality assurance certifications
  • Have all relevant insurances for in-field operatives in place
  • Have at least a 5-year trading history
  • Be able to demonstrate the implementation of its Corporate Social Responsibility policy
  • Have a track record in the implementation of robust, scalable technology components or services
  • Be happy to discuss opportunities under a Non-Disclosure Agreement

Potential suppliers of tendered services will be scored against the following criteria:

  • Proposed Solution & Project Approach (20%)
  • Price (20%)
  • Supply Timescale (20%)
  • Delivery Method & Proposed Service Level Agreement (20%)
  • Experience / track record (20%)

Next Steps

Please submit your quotation to hello@ by 29th December. We will respond within 7 days to discuss any clarifying questions and to confirm whether your organisation has been successful.  We look forward to hearing from you.

Enable iD is part funded under the European Regional Development Fund.