Catalysing Sustainable Travel Behaviour through Regional and Major events
Join ‘You. Smart. Thing.’ at The Modeshift Convention
The Royal Armouries Museum | Leeds |
The Modeshift Convention & Awards: The annual Modeshift Convention attracts policy makers and local authority transport delivery teams from around the UK. It is primarily a public sector audience with attendance from Destination Management Organisations, venues and events, alongside the travel and visitor experience supply chain.
Hosting a Panel on Sustainable Travel
‘You. Smart. Thing.’ will host a panel session during the conference, focused on how major events can shape and encourage more sustainable travel behaviour.
Indoor Team Talk 6 – Catalysing Sustainable Travel Behaviour through Regional and Major events
This panel session dives into the overlooked 80% of a typical event’s carbon footprint – the Scope 3 emissions from visitor travel. Featuring case study examples from Bradford UK City of Culture and Great Run Company, the panel will reveal how personalised travel plans and curated routes can nudge people towards new travel behaviours, accelerating decarbonisation whilst improving visitor experience. The panel will discuss the necessity of collaboration between key stakeholders, sharing their experiences of working with local authorities and public transport operators.
Time: 13:15 – 14:15
Location: The Royal Armouries Museum
Speakers:
- Chris Thompson, CEO, ‘You.Smart.Thing’
- Jamie Saye, Carbon Literacy Trainer, Bradford 2025, UK City of Culture (Executive Director & Co-Founder, SAIL)
- Gary Wright, Chief Operating Officer, Great Run Company
Come Say Hello
Our YST team will be at the event all day – look out for our exhibition stand, and come say hello.
We’ll be on hand to show how the travel assistant can help reduce emissions, enhance accessibility, and improve the overall event experience. Whether you’re planning a major event or managing travel for a venue or destination, we’d love to chat about how smarter journey planning can support your sustainability and audience goals.
Learn More About the Event
To explore the full agenda and find out more about the National Modeshift Convention & Team Modeshift National Sustainable Travel Awards, visit the official event website:
