Smarter, Greener Travel Experiences for Q4 2024
As the autumn leaves fall and we head toward the end of the year, we’re thrilled to share the latest updates from ‘You. Smart. Thing.’. These new features and service enhancements are all about helping you deliver brilliant, sustainable visitor experiences – more efficiently and intuitively than ever before.
From innovative travel tools to carbon-conscious initiatives, here’s what’s new in Q4.

New Feature: Last Train Back?
Planning a trip just got easier. Our brand-new return journey feature allows users to seamlessly toggle between outward and return travel within a single session. No more guesswork or re-entering details—visitors can now plan the full round trip with just a few clicks. It’s a time-saver and a gentle nudge toward greener choices that reduce unnecessary road traffic. Launching November 2024
New Feature: Carbon Removal Options
We’re excited to roll out a Carbon Removal feature for travel assistant deployments. This gives event-goers the option to offset residual travel emissions by purchasing carbon removal credits, helping them take climate-positive action. Whether you’re running a festival, cultural event, or venue, this feature supports your sustainability goals—and contributes to the broader push for net-zero.
Make your events more climate-conscious—ask us how to activate this feature.


The YST Service Desk: Your Support Hub
Need help with configurations? Looking to tweak a journey planner? The ‘You. Smart. Thing.’ Service Desk is your fastest route to support.
We’ve made improvements to ensure it’s the easiest way to request platform changes, resolve technical issues, and get answers to your questions—all in one place.
VisitLakeDistrict.com: Smarter Planning in the Lakes
We’re proud to highlight our partnership with Cumbria Tourism and the European Space Agency in launching a next-generation travel planner for VisitLakeDistrict.com. Powered by satellite data and our eco-algorithm, the planner delivers personalised, low-impact travel routes that help visitors explore the Lake District more sustainably.
Local businesses can easily embed the tool into their websites and even generate bespoke travel plans to share directly with their customers—enhancing both visitor experience and regional sustainability goals.

The Only Planet We’ve Got
Looking to better understand how ‘You. Smart. Thing.’ helps organisations enhance visitor experiences and deliver more sustainable, impactful events? Our latest overview video explains how we support the future of low-carbon event management—from intelligent journey planning to integrated carbon reduction features. It’s a great way to see how the platform brings together technology and sustainability to make every journey count.