Join ‘You. Smart. Thing.’ at the Simpleview EMEA Summit 2024, Bristol
The Simpleview EMEA Summit is taking place 10th-12th September. Don’t miss the chance to embark on a blockbuster journey and join us at this year’s ‘film tourism’ themed event.
On Wednesday 11th September, Chris Thompson, ‘You. Smart. Thing.’ (YST) CEO, will explain how YST technology can support Destination Management Organisations (DMOs) to promote sustainable travel, improve visitor experience and accessibility, and capture insightful data on local/visitor travel. YST has successfully deployed the travel assistant service for DMOs, including Visit Coventry, Visit Cornwall, and Cumbria Tourism’s VisitLakeDistrict.com.
Check out the Summit’s full agenda here.
Why is this year’s event focused on film tourism? Film tourism enables DMOs to create a positive destination image and thereby, a positive mental association for their destination, attracting visitors from around the world.
“For many DMOs, the exposure gained when their destination is used as a film location is invaluable; after all, just a single hit film or TV series can raise the visibility of a destination to an entirely new audience of potential visitors, each of whom want to authentically experience the place they’ve seen on screen.” Jackie Reddy, content specialist for Simpleview’s EMEA marketing team.
The Simpleview EMEA Summit Travel Assistant
‘You. Smart. Thing.’ configured a travel assistant deployment for the Simpleview EMEA Summit, to promote sustainable travel modes to all attendees.
