Exploring how travel planning can shape more sustainable visitor journeys
‘You. Smart. Thing.’ will be taking part in a live webinar with Visit Belfast, focusing on the role of sustainable transport planning for destinations and events. The session will explore how destinations can maximise impact while encouraging more positive visitor behaviours through effective travel planning and communication.
Emma Gibbons Speaking at the Webinar
Emma Gibbons, Head of Client Development at ‘You. Smart. Thing.’, will join the discussion alongside Visit Belfast, sharing insights from the Belfast case study.
The conversation will highlight how sustainable messaging and travel planning approaches have been used to influence visitor behaviour and shift mindsets.
Attendees will gain insights into:
- Practical strategies for managing visitor movement in destination
- Insights into how sustainable transport planning can enhance visitor experiences and reduce environmental impact
- The role of technology in creating efficient and eco-friendly transport solutions that capture and respond to visitor travel data
- Inspiration from Belfast’s success story to apply to their own destinations
Date: Thursday, 16 April
Time: 10 am (UK)
Speakers:
- Emma Gibbons, Head of Client Development, You. Smart. Thing
- Gavin McKenna, Head of Marketing, Visit Belfast
Moderator:
- Amanda Lee, Senior Marketing Manager, Simpleview, a Granicus Company
Join the Session
Register for the webinar via the Simpleview website to join the discussion.


