Date: 15 September 2026 | Location: Arboretum, Charing Cross Road, London
How major sports and live entertainment events are leveraging travel to redefine visitor experience and drive growth
‘You. Smart. Thing. Live’ is our first dedicated visitor experience event. A full day in Central London bringing together clients, supply chain partners and industry leaders from destinations, venues, rights holders and live event organisers. Expect illuminating insights, shared best practice and plenty of opportunity to connect.
Panels and keynotes
Leading industry voices on how travel is transforming visitor experience for major events – streamlining delivery, reducing emissions, and unlocking revenue
Breakout sessions
Facilitated small group discussions to share what’s working, where the challenges are and what the live events sector needs to focus to move the dial
YST Service Desk & Partners
Meet the YST product team and selected supply chain partners, each with a dedicated presence, ready to discuss requirements and explore opportunities
Networking
An opportunity to swap notes on best practice with industry leaders and supply chain partners throughout the day, with drinks and networking to close
Registration for the event will open soon.
Agenda
”"I am really looking forward to welcoming everyone to our first 'You. Smart. Thing. Live'. This is a day built around the conversations that matter most to us - how major events are using travel to improve the visitor experience, drive commercial outcomes and create lasting impact. We have an incredible group of people in the room and I cannot wait to hear what we collectively take away from the day."
Chris ThompsonCEO, ‘You. Smart. Thing.’
The Venue
Arboretum is an independent members’ club just off Trafalgar Square in Central London, founded with environmental consciousness at its core. A space built around sustainability, community and forward-thinking people — which is exactly why we chose it.
Arboretum, 2A Charing Cross Road, London WC2H 0HF
Nearest tube: Leicester Square (0.1 mi)
Interested in partnering at the event?
We have a small number of partner opportunities available, giving you the chance to exhibit and showcase your solution, attend the full day with your team and connect directly with industry leaders and decision makers.
Plan your journey to ‘You. Smart. Thing. Live‘
We would not be doing our job if we did not make it easy to plan your trip in advance. Use the You. Smart. Thing. Live Travel Assistant below to find the best route to Arboretum.
