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Event planners can now provide personalised low-carbon journey recommendations, nudging delegates towards net-zero travel. The integrated solution aids in planning, delivering, influencing and tracking the environmental impact of events. The partnership focuses on the Meetings Incentives Conferences and Exhibitions sector (MICE), automating audience travel pattern measurement.

Event sustainability leaders ‘event:decision’ and travel demand management platform ‘You. Smart. Thing.’ have created a brand new proprietary solution for the measurement of event sustainability that will support more efficient travel data collection and encourage delegates to travel by more sustainable modes of transport.

In terms of environmental impact delegate travel is traditionally one of the hardest factors for event organisers to report on. This new platform integration, between event:decision and ‘You. Smart. Thing.’, focuses on the MICE sector. For the first time it allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service.

Every Track report can now include sustainable door-to-door travel planning delivered via the ‘You. Smart. Thing.’ platform. The global system recommends personalised low-carbon journey options and records model choice, accounting for multimodal routes and providing a curated visitor experience that nudges people towards net-zero travel. Over 200 event brands use event:decision’s Track reporting service for a wide variety of events and will now be able to understand & mitigate their event travel impacts more effectively.

This new integration of services underlines both companies’ commitment to providing event organisers with formalised processes to plan, deliver, and track the environmental impact of events, helping the sector to make more sustainable planning decisions.

Matt Grey, Director at event:decision, adds: “Whilst we’re delighted to be recognised as market leaders in event impact measurement and mitigation, automatically adding the capabilities of ‘You. Smart. Thing.’ into Track reporting takes our service to a completely new level.

“Now organisers of events, conferences, congresses and exhibitions can both measure visitor travel impact and start to nudge visitors onto more sustainable modes of transport.”

Chris Thompson, CEO at You. Smart. Thing., comments:

“Partnering with event:decision is an important way for us to extend our commitment and reach into the corporate and agency-led market. We know that our large event and public sector clients already benefit hugely from our sustainable travel planning platform. We’re delighted to be able to bring this unique new product to the MICE market alongside event:decision.”

Editors Notes

About event:decision

event:decision is a market leading event sustainability auditor and advisory partner, delivering data and advisory services to over 120 global event agencies and over 50 brands directly, across the full range of ESG sustainability factors.

Products include:

Clients include Deloitte, SP Global, Aviva, Honeywell, Blackstone, Encore Global, BI Worldwide, BCD M&E.

For more information visit


About You. Smart. Thing.

‘You. Smart. Thing.’ (YST) is the leading travel demand management platform for destinations, venues, and events. It is used to enhance visitor experience and engagement whilst reducing the disproportionate carbon footprint created by visitor travel.

The platform comprises an easily embedded web-based travel assistant interface for visitors, an intuitive travel assistant configuration dashboard, and a comprehensive data analytics and insights suite. The travel assistant interface utilises state-of-the-art web-based technology making it easy for destinations to implement. There’s nothing for visitors to download or install, it’s intuitive, mobile optimised, and integrated with client systems such as websites, mobile apps, ticket booking systems, and marketing communications.

In the UK YST has been used by West Midlands Combined Authority for the Birmingham 2022 Commonwealth Games, by Coventry City Council for UK City of Culture events, by Transport for Greater Manchester for the Bee Network, and is now deployed by multiple regional authorities, destination management organisations, venues, and events, both in the UK and internationally, to help address their environmental, social, and governance (ESG) challenges, and to tackle decarbonisation.

For more visit

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