What’s New This Quarter
Whether it’s mid-season or the build-up to the next big event, we’ve been heads down improving the platform. This quarter’s updates focus on keeping audiences better informed, giving ticket sales, marketing and operations teams sharper data, and helping visitors gain an exceptional experience and total confidence in finding their way to destinations, venues, and events.
Here’s what’s new…
Product Update
Disruption Alerts
Nobody wants to find out their train is cancelled while they’re already on the way to the station. The ‘You. Smart. Thing.’ travel assistant now displays real-time disruption alerts specific to each visitor’s journey.
When delays, cancellations, or service changes affect a visitor’s planned route, they’ll see clear warnings with relevant context. Alerts only appear when they’re actually relevant to that specific journey and travel date, so visitors aren’t overwhelmed with unnecessary information.
The result? Audiences who can plan ahead, adjust if needed, and arrive informed rather than flustered. One less thing for operations teams to manage on event day.
Product Update
Analytics: Access Routes Chart
It’s always been possible to see how people are travelling. Now it’s possible to see exactly where they’re heading once they arrive.
The dashboard now shows which specific access routes audiences are planning to use, which car park, which entrance, which drop-off zone.
For venues and events managing multiple access points, this is genuinely useful. Where to put signage, where to allocate staff, where the pinch points might be.
Less guesswork, better decisions.
Product Update
Enhanced Mapping Layer
Arriving somewhere new can be stressful, even with a travel plan in hand.
Alongside easy-to-use journey steps, we’ve introduced the ability to switch the travel assistant’s mapping layer to include enhanced 3D points of interest.
This helps audiences better recognise their surroundings as they approach an event, venue or destination, reducing uncertainty and improving confidence on arrival.
It’s a simple enhancement that makes a real difference to how visitors experience those final few minutes of their journey.
Client Support
Understanding Dashboard Data
The dashboard shows modal split percentages and carbon figures. But what do those numbers actually mean in practice?
Tom Yiangou, Client Development Manager, has written a guide on making dashboard data as valuable as possible, covering how to set realistic modal shift targets, compare events against national travel averages, measure which communications increase engagement, and turn data into carbon reduction evidence for sustainability reports.
Client Highlights
Recognising Our Clients and Community
A strong quarter for the YST community. Long-term client EICC picked up not one but two awards, Responsible Business of the Year at the Edinburgh Chamber of Commerce Awards and Sustainable Business of the Year at the Scottish Excellence Awards.
At Brighton Marathon, around 60% of participants generated travel plans, with our Head of ESI experiencing the event as a spectator to see the journey through visitors’ eyes.
We’ve also published our DF Concerts & Events case study, exploring how 38,000 travel plans were created across Glasgow and Edinburgh Summer Sessions, with measurable behaviour change towards public transport and operational insights that shaped decisions on event day.
YST Team Updates
Growing the Team and Looking Ahead
We’re pleased to welcome Hannah George to the ‘You. Smart. Thing.’ team as Client Development Manager, joining Emma Gibbons and Tom Yiangou in Client Development. Hannah brings a background in sustainability strategy for live events and music venues.
The YST team now spans the UK, Spain, Italy, Netherlands, USA and Australia, and this quarter has been a busy one, with the team out on the road attending and speaking at industry events, visiting clients and experiencing events first-hand. As we move into the second half of the year, schedules are looking full for all the right reasons, with a packed calendar of client events, deployments and industry moments ahead.
Different cities, different time zones, same ambition.
