Can you help us promote a sustainable future? Join our dynamic team and drive impactful initiatives while supporting your commercial colleagues in a diverse, live events focused marketing role.
Our marketing strategy aims to balance creative flare and detail-oriented administration to communicate the ‘You. Smart. Thing.’ (YST) value proposition through impactful engagements and activations across a range of markets and live events sectors. In turn, the Marketing Manager role necessitates coordination across a range of tools and disciplines: from image creation and video editing, to WordPress and social media management, campaign coordination and CRM.
As YST’s Marketing Manager you will apply your creativity, people skills, and natural cross-platform communications ability as an extension of our commercial team. You’ll lead coordination of YSTs direct and indirect marketing channels, including key trade events and strategic marketing relationships, monitoring effectiveness and lead attribution.
Please find a short company overview, further details, and application instructions below (please note that we do not work with recruitment agencies and only accept direct applications).
About You. Smart. Thing.
Who? ‘You. Smart. Thing.’ (YST) is the leading travel demand management platform for destinations, venues, and live events.
What? Our map-based travel assistant service enhances visitor experience & increases revenues whilst reducing the disproportionate carbon footprint created by travel.
Why? A 30% cut in transport carbon emissions by 2030 equals about 16% of required atmospheric decarbonisation for climate stability. * It’s a crucial step we can take now.
How? YST helps organisations achieve sustainability ROI by providing personalised low-carbon travel plans for visitors that incentivise behaviour change.
Which? Live events account for as much as 80% of transit-based emissions. This is why we focus on the sports, music, cultural, conference, and hospitality sectors.
When? Summer 2025. Whilst our approach is measured, there is a sense of urgency about helping our clients accelerate their journey towards net zero and beyond.
Where? Our platform and founding relationships were developed in the UK. We’re operational in Europe, North America, and Australia with roles available in each market.
*Based on 2021 Intergovernmental Panel on Climate Change (IPCC) data.
More About the Role
Key Responsibilities:
- Coordinate marketing strategies and campaigns
- Organise marketing collateral, document and digital asset management
- Oversee social media account management and content curation
- Coordinate marketing events, both virtual and in-person
- Conduct market research and analyse trends to inform marketing strategies
- Prepare and distribute marketing materials, such as PDFs and newsletters
- Monitor and report on the effectiveness of marketing campaigns
- Maintain the marketing database and ensure data accuracy
- Collaborate with external vendors, partners, and agencies
Benefits:
- ~£40k pa (subject to experience)
- Pension, private healthcare
- Annual profit-share-based bonus scheme
- Employee share option scheme
- Flexible working from home and shared workspace
- Personal and career development support
About You
Experience, Skills & Qualifications
- At least 2 years of relevant workplace experience
- Degree qualification or equivalent.
- Excellent written, verbal communication, and numeracy skills
- Tech savvy (we use Microsoft Office 365 on Macs), and a whizz with content creation and management platform
- Experience with HubSpot CRM (or similar)
- Demonstrable passion for environmental sustainability
How to apply: In the first instance please send your CV and a covering email explaining why you are interested in and suitable for this position to: hello@yousmartthing.com
Please mark the subject of your email ‘YST MM Application’.
