We’re expanding our commercial team with two inspiring impact-driven roles in sustainability.
Our mission is to enable a planet that can support the rituals of human behaviour, by enabling humans to support the rituals of Mother Nature. We achieve this through helping destinations, venues, and events to deliver brilliant sustainable visitor experiences.
As a purpose-driven business, ‘You. Smart. Thing.’ (YST) recognises that sustainable growth and long-term prosperity are direct outcomes of the environmental and social impact we help generate. Following continued growth we are looking for Sustainable Travel Consultants and a Head of Environmental & Socio-economic Impact. You can find a short company overview, job descriptions, and application instructions below (please note that we do not work with recruitment agencies and only accept direct applications).
About You. Smart. Thing.
Who? ‘You. Smart. Thing.’ (YST) is the leading travel demand management platform for destinations, venues, and live events.
What? Our map-based travel assistant service enhances visitor experience & increases revenues whilst reducing the disproportionate carbon footprint created by travel.
Why? A 30% cut in transport carbon emissions by 2030 equals about 16% of required atmospheric decarbonisation for climate stability. * It’s a crucial step we can take now.
How? YST helps organisations achieve sustainability ROI by providing personalised low-carbon travel plans for visitors that incentivise behaviour change.
Which? Live events account for as much as 80% of transit-based emissions. This is why we focus on the sports, music, cultural, conference, and hospitality sectors.
When? Now. Whilst our approach is measured, there is a sense of urgency about helping our clients accelerate their journey towards net zero and beyond.
Where? Our platform and founding relationships were developed in the UK. We’re operational in Europe, North America, and Australia with roles available in each market.
*Based on 2021 Intergovernmental Panel on Climate Change (IPCC) data.
Sustainable Travel Consultant
As a Sustainable Travel Consultant at ‘You. Smart. Thing.’ your primary responsibilities will be:
- Identifying organisations that are responsible for visitors attending destinations, venues, and events (with activity supported by YST’s marketing team)
- Managing a contact and deal pipeline on the HubSpot CRM platform from initial engagement through contractual agreement to service deployment
- Drafting email-based outreach campaigns to engage relevant stakeholders within identified organisations (typically their sustainability, operations, and marketing leads)
- Progressing opportunities generated by our membership and commercial partnership activities
- Demonstrating the YST platform, both remotely and in prospective client meetings, including platform configuration options that can maximise visitor engagement and travel behaviour change
- Modelling and drafting commercial proposals that clearly demonstrate impact and return on investment: carbon reduction; risk mitigation (financial and safety), brand positioning and sponsorship, ESG compliance, and improved visitor experience/spend)
About You
Experience, Skills & Qualifications
- At least 1 year of relevant workplace experience
- First class degree or equivalent
- Excellent written, verbal communication, and numeracy skills
- Comfortable drafting and formatting proposals and presentations
- Tech savvy (we use Microsoft Office 365 on Macs)
- Demonstrable passion for environmental sustainability
Benefits
- £30-40,000pa (subject to exp.), pension, private healthcare
- Quarterly companywide reward scheme
- Employee share option scheme
- Flexible working from home and shared workspace
- Personal and career development support
How to apply: In the first instance please send your CV and a covering email explaining why you are interested in and suitable for this position to: hello@yousmartthing.com
Please mark the subject of your email ‘YST STC Application’.
Head of Environmental & Socio-economic Impact
As Head of Environmental & Socio-economic Impact (ESI), you will shape and lead YST’s commercial strategy to attract and onboard visionary organisations—cities, venues, events, and institutions—that are committed to going beyond net zero and co-creating sustainable socio-economic outcomes.
This role is about inspiring alignment, securing commitment, and delivering mutual value through purpose-led client partnerships. You will be the commercial voice of YST’s mission, with direct responsibility for securing contracted revenue that enables and evidences our environmental and social impact.
Key Responsibilities
Commercial Leadership
- Own the full lifecycle of new commercial relationships—leading YST’s Sustainability Consultants from lead generation and opportunity shaping through to proposal, negotiation, close, and contract signature.
- Be accountable for achieving contracted revenue targets that underpin YST’s impact delivery and long-term growth.
- Collaborate with the CEO and leadership team to shape pricing models, value frameworks, and investment cases rooted in ESI outcomes.
- Track and report on commercial performance, contracted revenue, pipeline development, and key ESI-aligned growth metrics.
- Work closely with Product, and Client Development teams to ensure solutions are scoped for impact, implemented to meet client expectations, and tracked for measurable outcomes.
Driving Vision-Led Growth
- Champion and communicate YST’s mission and ESI proposition to the market in a way that inspires belief, urgency, and strategic alignment.
- Identify and engage senior stakeholders in prospective partner organisations (public and private sectors) who share a mandate for sustainable transformation.
- Design and lead partner development strategies that align ESI with client KPIs—be that emissions reduction, visitor satisfaction, data insight, accessibility, or economic development.
Market Advocacy & Thought Leadership
- Position YST as a thought leader in Environmental and Socio-economic Impact for destination, venue, event, and transport planning.
- Represent the business at strategic industry forums, summits, and bid processes—ensuring YST’s voice shapes the global agenda on sustainable visitor experiences.
- Help evolve “ESI” into a category-defining narrative that differentiates YST from traditional ESG consultancies and SaaS competitors.
About You
You’re a strategic, mission-led commercial leader with a proven ability to align purpose with business growth.
- Experienced in commercial negotiation, stakeholder engagement, and relationship-building with public sector organisations, large venues, event organisers, or enterprise clients.
- Commercially accountable, with a strong track record of securing contracted revenue in SaaS, sustainability, or mobility-related sectors.
- An excellent communicator—able to translate vision into value, and insight into investment.
- Entrepreneurial, persuasive, and comfortable forging new paths in complex, evolving markets.
- Familiar with the ESG landscape, but excited to redefine the future through an impact-first approach.
- Data-informed and results-driven, with the ability to track, analyse, and act on commercial performance.
Location & Structure
This is a senior leadership role within a fast-scaling SaaS company. The role can be based remotely (UK or internationally), with occasional travel for client meetings, industry events, and team collaboration.
Success Metrics
- Number and quality of new strategic client partnerships formed.
- Total value of contracted revenue secured and its alignment with ESI-driven goals.
- Evidence of impact delivered (e.g. visitor engagement, ROI, modal shift, carbon reduction, accessibility improvements, data utilisation).
- Influence on the industry’s understanding and adoption of Environmental and Social Impact as a strategic priority.
Benefits include
- Competitive remuneration based on age and experience
- Pension, private healthcare
- Quarterly profit-share-based reward scheme
- Employee share option scheme
- Personal and career development support
How to apply: In the first instance please send your CV and a covering email explaining why you are interested in and suitable for this position to: hello@yousmartthing.com
Please mark the subject of your email ‘YST ESI Application’.
