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Major development to help clients measure and mitigate the environmental impact of events

event:decision is partnering with ‘You. Smart. Thing.’ to bring a unique and proprietary offer in the measurement of sustainability and mitigation of environmental impact relating to brand and agency-led events.

The collaboration between event:decision and ‘You. Smart. Thing.’ on Carbon-Track Reporting allows event owners to measure accurately for the first time the travel patterns and associated impact of visitor/delegate travel, traditionally one of the largest and hardest factors to measure in sustainability reporting.

The partnership underlines both companies’ commitment to providing event organisers with formalised processes to plan, deliver and track the impact of events and in making more sustainable decisions.

“Whilst we’re delighted to be recognised as the market leader in event impact measurement and mitigation, adding the capabilities of ‘You. Smart. Thing.’ into Track Reporting takes the offer to a completely new level. Now organisers of B2C events, B2B Congresses and Exhibitions can both measure visitor travel impact and start to nudge visitors into more sustainable travel behaviours.”

Matt Grey, Director at event:decision

“Partnering with event:decision is an important way for us to extend our commitment to the corporate and agency-led market. We know that over 70% of emissions generated by larger-scale public events come from visitors travel and they will now benefit hugely from measuring and being able to reduce this critical metric. We’re delighted to be able to bring this offer to the MICE market alongside event:decision.”

Chris Thompson, CEO at ‘You. Smart. Thing.’

Editors Notes

Hashtags: #Events #Sustainability

About event:decision

event:decision is the market leading event sustainability data provider. Brands receiving measurement and mitigation data from event:decision include AZ, BP, Defra, EY, Google, Honeywell, Lego, Mastercard, Samsung, Vodafone in addition to 45 UK, regional and global agencies.

For information about event:decision please visit

About ‘You. Smart. Thing.’

The ‘You. Smart. Thing.’ travel assistant interface plugs into websites or smartphone apps, to offer pre-configured transport modes and routes that help manage people-flow and minimise overcrowding.

Curating their trip minimises visitors’ carbon footprint whilst enhancing their overall experience. Visitors receive email or SMS updates in the event of delays or disruption, and operational teams get granular GDPR-compliant information about who is coming, where from and how, creating a communication tool and valuable dataset for better informed decisions.

‘You. Smart. Thing.’ was developed in association with the Department for Transport and is currently being rolled out across the UK, helping to rebuild audiences and a thriving cultural economy by actively promoting sustainable travel to venues and events.

For information about ‘You. Smart. Thing.’ please visit

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