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Your Data, Your Rules

You. Smart. Thing. empowers individuals and organisations to access and share personal information throughout supply-chains, on a ‘need-to-know’ basis

We Improve Information Flow

Through sector-focused identity governance

Our ‘consent matrix‘ technology enables the secure exchange of personalised information across organisations and supply-chains. It alleviates the bottlenecks to information flow that are caused by legacy systems that don’t talk to each other, delivering enhanced Identity Governance and Administration (IGA) and accelerating operational efficiency.


A Sector Specific Approach

Harnessing a shared economy

Personal data is rarely peculiar to one vertical market or business sector.

The emerging personal information economy creates new opportunities for combined services that make sense of our data in increasingly more valuable ways. That’s why, building on academic research into identity governance, during 2015-18 YST secured over £4.2m in public and private sector investment to develop our proprietary cloud-based ‘consent matrix’ architecture and innovative destination management platform.

Accessible from anywhere in the world via an Application Programming Interface (API), the You. Smart. Thing. consent matrix is a ‘constructive innovation’ that improves supply-chain integration and market penetration.

Powering Personalisation

Specialist service systems design, driven by informed consent

The value of personal data (across Europe alone) is forecast to exceed €1Tn annually by 2020. The World Economic Forum has classified it as “a new asset class”. Yet day-by-day we create, and ignore, mountains of untapped personal data.

You. Smart. Thing. enables people to recycle this digital waste, making consent-driven personalisation a unique selling point.


Make personalisation a USP